The handsome young English lad to the right is Oliver. He is awesome, a great friend, and I can’t imagine my life without him in it. He also happens to be a manager. And not just any kind of manager. A truly great manager.

An avid music lover and fan of all kinds of music, Oliver is a music manager. And what makes him truly great is that he actually cares about his clients, about their work, about their careers, and about the music industry in general.

Sure, if you were to ask your average agents or managers in any field in Los Angeles about their work, they would tell you how much they love their clients, how much they love what they do, how they live to hear great music or watch great films, or read great books or scripts. But most would be equivocating… at least to some degree.

But Oliver is different. You see, he works with a range of artists – from well-known, hugely successful acts, to younger, unsigned and yet extraordinarily talented performers just breaking into the mainstream. It is with the younger, unsigned artists that Oliver truly shows how good, caring and conscientious he is.

Any agent or manager with a major client is going to spend a great deal of time servicing that client. Oliver is no exception. But what separates him from the rest of of the pack is that he actually spends a great deal of his own time working with his newer, unproven clients. He will leave work and spend nights and weekends shooting videos for these acts. As in he holds the camera. He talks to his acts everyday, encouraging them, guiding them, planning with them, giving them notes on new music and ideas on new looks. Oliver even edits videos and reels together, posts them to youtube and dailymotion, and designs and refines posters and artwork.

He is a creative jack of all trades – an artist himself, and one of the hardest working and most passionate people I know.

And that is why Oliver is truly great at what he does, and why people love to work with him. And that is also one of the many reasons I love him.

Check out Fan III – one of his clients – and one of my favorites!

3 comments so far

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  1. What makes a great manager? The one who represents Stewart Scott – a fresh talent with gray hair!! Whatcha think?

  2. OLIVER DRAKEFORD IS MY HERO! I have the pleasure of working with him and all you say is true. He is the best of the best!

  3. it's amazing what a blow job in LA can get you. ;0)

    Peter Capoodle is the BEST
    xxxx